Direct Mail Marketing

Just like fashion, marketing is cyclical. Once one thing starts working, everybody does it. Once everybody does it, it stops working. But once it stops working… people stop doing it…

You can see the trend. Like bell bottoms, Direct Mail is back and better than ever! While digital ads can be ignored and cold email campaigns are variable, you can generally expect most people to check their mail. A physical flyer in hand prompts stronger interest and reactions to your brand than a torrent of emails lost in a digital sea.

So, while an integrated campaign is key, old fashioned flyers hit hard! Direct Mail is perfect for local businesses, event promotion, or even just snagging those hard to reach markets. Coupled with clever content marketing, it’s a great way to hold a lasting impression. There’s little better a way to reach your audience, whether it’s B2B, B2C, or any variant thereof.

At Minimalist, we offer a suite of services to build the best flyer campaign possible. Our designers and copywriters work hand in hand to match copy with content. Depending on your needs, we can produce, segment, and optimize mailing lists and track analytics thereafter. Between it all, you’ll wind up with an optimized flyer program and a new source of clients!

Looking to learn more? Please explore other services or, if you’re ready for the next step, schedule a consultation!