What is Minimalist Marketing?

The concept of Minimalist Marketing is simple: do what works, don’t do what doesn’t.

Expanding a bit: let’s say you’re a local hardware store focused on small to midsized projects. You’re in Bad Axe, Michigan, a population of 3,000 people, and have a primary demographic of men aged 35-60. You do not have a franchise, do not have a new development, and do not deliver nor offer an online store. Your mission: make more sales.

A quick Google search may tell you to go viral on TikTok. Build trust in your brand through How-To videos. Cash in on PPC ads for queries like “Handsaw”, “8-bit Drill”, or “How do I unbreak my toilet”. All of these are great, respectable plans, but how much do they really help your ROI?

What are the projected sales on a TikTok campaign when your target demographic doesn’t use the app? Will greater, global traffic to your website bring people into your local, brick-and-mortar store? Will generic PPC ads for products help when they’re not being targeted to your locale?

The Minimalist approach encourages efficient use of your time and marketing budget. While the above strategies are great, you’ll want a stronger focus on local campaigns to bring feet in the door. Flyers? Google Maps? Community classes to teach youth handiwork, allowing for parent-child bonding time and fond memories for life? Any of these will emphasize your love and connection with your community and integrate you further as the go-to guy for hardware.

So, how does this help you make sales? Minimalist Marketing Agency is all about tailoring your specific needs with the best bang for your buck. Just as the loudest, brashest person in the room is rarely the smartest, the biggest, riskiest, most expensive marketing campaign is rarely the best.

Looking to learn more? Please explore our services or, if you’re ready for the next step, schedule a consultation!